Born out of the same concept and success of Maker’s 46 in 2010, the Private Selection program began in 2015 to meet the demand for Maker’s to create their own “Single Barrel” program. As with 46, Private Selection uses wood finished staves to create enhanced flavors based on their long time wheat recipe. Bottled at 94 proof MM 46 uses 10 seared French Oak staves, while Private Selection is cask strength (107-114 proof) using up to 5 different finishing stave types; allowing any combination up to 10 staves total. This creates up to 1,001 different possible combinations.
The 5 finishing staves are Baked American Pie, Seared French Cuvee, Maker’s Mark 46, Roasted French Mendiant, and Toasted French Spice. Retail participants purchase a cask strength barrel and experiment with samples that represent each stave profile to create their own custom blend. Based on their final blend the finishing staves are added to a specially fitted barrel fitted with the 10 chosen finishing staves, and put into a cool 50 degree limestone cellar for 9 additional weeks. The final product is bottled with a label showing the chosen stave combination.